AR, VR, and Other Ways to Use Technology in a Print Campaign

QRticketsFrom the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no interest to those who create and use printed pieces), but a surprising amount of technology can be incorporated into printed media.

Augmented Reality and Printing

Augmented reality technology provides an overly to the “real world” you can see via your phone’s camera, adding digital elements to the space around you. Pokémon GO is the best recent example of AR in action, and retailers like IKEA also use it to allow you to see what furniture pieces would look like in your own home.

Adding AR elements to your printed pieces gives people a whole new way to interact with your postcards, business cards, catalogs, and more. It also adds an element of fun and makes it more likely that the recipient of the piece will want to hang onto it and even show it off.

While not everyone will “get” AR right away, recent hits like Pokémon Go show that AR can be accepted by a wide group of ages and demographics. From including an interactive game in your materials (as Toys R Us did in a recent catalog) to using a playful mascot or other element, creative use of AR can help your printed piece make a splash in the real world.

QR Codes

Those little square barcodes are an ideal match for printed pieces and can bring visitors to your site. Since QR codes are designed to be read with a smartphone, you give the person holding your printed material the ability to visit your site in an instant. Use a QR code on your printed piece to link to a special offer, unlock content, or even provide additional information. QR codes are small and won’t take up much space on your printed materials, and incorporating one allows your prospects and recipients to interact with your business in a whole new way.

QR Codes and Virtual Reality

Immerse your reader in your printed materials by providing a QR code that links the viewer to a virtual reality experience or unlocks additional content. If you already have a VR showroom, game, or content, then making it easy for users to access it by simply scanning a QR code ensures you get plenty of extra traffic, without taking up space on your materials.

Variable Data Printing

This type of technology won’t change the look of your printed pieces, but it can help personalize the materials you create. Your customer won’t notice anything special about the printing, but they will think you’re really in tune with what they want and need.

The ability to create on-demand pieces that match your customer’s preferences boosts the likelihood that your offer will resonate with them. Used primarily in direct mail, but adaptable to other pieces, variable data printing allows you to target the elements used in a specific piece to the intended recipient. This technology is particularly useful for targeted marketing campaigns with a personal touch.

Adding a dash of high tech to your printed materials gives you additional ways to connect with customers and helps you get the most from your printing investment. Your pieces are also more likely to start a conversation, grab attention, and even be saved by the recipient, boosting their long-term value and ensuring your brand is remembered when your prospect needs something.


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Print It Plus Advice: What Can Make My Mailers And Post Cards Stand Out? Try Spot UV

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As a full-service printing, marketing and advertising company, we at Print It Plus are often asked what the highest Return On Investment is for the different types of products and services that we offer. The truth is that each and every situation is unique. However, we do share with you our knowledgeable advice based upon our extensive experience, built up over almost 30 years in this business.

In fact, we had a recent experience with our new Spot UV printer that illustrates the significant value to many businesses, and certainly anyone in charge of marketing or advertising an event.

We proudly work with a significant number of charities here in the West Palm Beach area. One of our charitable-based clients is the regional branch of The Boys & Girls Club. They run multiple events in our area every year to raise money to help local children in need.

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When they gave us the proof on their “Save The Date” post card for their upcoming golf event called Play “Fore” The Kids! at Trump International Golf Club on Monday, November 7th, we showed them how our new Spot UV printer could make their card stand out. These pictures only show part of the difference. The Spot UV process also gives the card a unique feel – much like a business card with added dimension and texture.

Here is the most important part of that mailer to you; the results:

  • A couple of weeks after the Spot UV-designed post card was sent out, our contact at The Boys & Girls Club called and said: the “Save The Date” card was so impressive that people called who do not even golf and said they would buy a Foursome.
  • The head of the committee for Boys & Girls was able to drop their order of Invitations from 1,500 to 250 because the event was already almost sold out.

Therefore, the Boys & Girls Club saved a significant amount of money by taking our advice and using this Spot UV printer to create their post cards. If you do any type of direct mail to customers, potential customers, donors or potential donors to help grow your business, or you need post cards or brochures for a variety of other marketing uses, then our Spot UV printing could be perfect for you.

For those of you who are not familiar with Spot UV, it gives a clear and shiny layer to specific parts of your post card, brochure or business card that creates an eye-catching and contrast between the smoothness of the card’s base layer finish and the high-shine of the spot UV. We can use Spot UV to create your vision the way you want it, or you can work with our award-winning design team to have us take your thoughts and create the style and branding that you desire.
Come into our offices, conveniently located on Okeechobee Boulevard just west of 441 in Royal Palm Beach or call us to come to your office and witness for yourself how Print It Plus can help you to Create Infinite Possibilities. Or, use our state-of-the-art website to view our products, marketing and advertising materials on your own. You want to learn how? We will be happy to walk you through the process, and you or one of your staff will be doing in no time!

At Print It Plus we can help you with all of your branding, marketing and advertising needs including creating a professional and unique post card to help you convey the most powerful message consistently to help move people to do business with you.
We also offer promotional products, vehicle wraps of all types, decorations and decals, and secure web form services for medical offices. It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton.


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Print It Plus ideas: great gifts for this holiday season that will keep you make you memorable to your clients and vendors

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Today is election day… that means we will have a new president by the end of the night (or maybe in a few days, as history sometimes shows us) after a crazy, often acrimonious campaign season. Whichever way you voted today here in the Palm Beach/Royal Palm Beach area, at Print It Plus we hope you did get out and vote. Exercising your right to do so is one of the most important and cherished rights of being an American citizen.

 

Today is also the second Tuesday in November. Halloween has come and gone, and the holidays are almost upon us. That means you are somewhere at the beginning or in the middle of picking out holiday gifts for your clients… and maybe your vendors, also. And whether your budget is bigger than last year, or you find yourself on a very tight budget, we realize that giving a meaningful token of your appreciation for their business and friendship is very important to you.

 

No matter your budget, at Print It Plus we have just what you are looking for to making a positive, lasting impression. A lovely holiday card, elegant calendar, or just the right promotional gift can convey your message with just the right touch. The hardest part is finding that right card or gift. This is the perfect time to contact the knowledgeable, well-trained staff at Print It Plus. Over our 28 years in business here in Palm Beach County, we have helped thousands of clients to find the best way to say thank you! in your own style. Here are a few of your options:

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  1. Holiday cards and thank you cards: http://printitplus.com/printing/holiday-cards – Let us develop custom holiday cards or invitations for your holiday mailing or event. Choose from over 30 million beautiful images from our online collection, or use photographs of your company or family to create a more personalized look. Our creative possibilities are almost infinite.

 

*** And this year, you can add Spot UV coating to blow your recipients away. Come on in see and feel the difference… and take your cards and other printed materials to a whole different level!

 

If you want to take a more hands on approach, you can come into our Royal Palm Beach location and browse through our many catalogs to select from extensive choices of extremely elegant holiday cards.

 

Furthermore, if you already have a design we can custom design or print from your design with our quality multi-faceted printing processes that will ensure your piece is delivered as vibrant and sharp as you imagine.

 

  1. Calendars: http://printitplus.com/printing/calendars – Calendars link your photographic life to your everyday life. You can create a calendar with your own pictures, pictures from your customer or vendor, or some other group that you know will keep you top of mind with the most important people in your life.

 

Calendars can serve as an excellent marketing piece. A calendar can be seen by dozens, if not hundreds, of people during its life cycle, exposing your brand and business in a stunning, beautiful way. Calendars can be one of the most cost-effective items you use while also effectively conveying the holiday spirit to the people you care about the most.

 

  1. Promotional Products: http://printitplus.com/printing/promotional-products – Promotional products are not just for conveying a marketing message. We have such a vast array of products available that you can find just the right gift to say “Thank you”, or “I am thinking fondly of you” during this holiday season.

 

  1. Wall (and floor) graphics & decals: http://printitplus.com/printing/wall-graphics – Yes, we have them! Made famous by Fat Head LLC out of Michigan 10 years ago, we now have life-sized, precision-cut vinyl wall graphics & decals available for you to design and purchase right here in Palm Beach County! These wall and floor graphics & decals make for wonderful holiday gifts.

 

You can design it online using our website, or come right into our offices and either design your own or work with our award-winning design team. Now you can have the wall graphic or design that you want, mounted on your wall for everyone to see and admire! We have a large array of files for you to choose from in our huge catalog.

 

Holiday and thank you cards, calendars, promotional gifts and wall and floor graphics & decals are all great ways to send a positive message to your customers, vendors and everyone that you care about this holiday season. And now, in late October and early November is the time to choose and have those items made so that they are ready for you to send out on time for the holidays and the end of the year. At Print It Plus we can help you with all of your card, calendar and gift ideas now, and throughout the whole year.

 

We also offer printing, mailing, direct mail campaigns, marketing collateral and websites. And just added to our services this year: vehicle wraps, car wraps, decorations and wall and floor graphics!  It is our pleasure to service the entire Palm Beach County, Florida area and beyond including Royal Palm Beach, West Palm Beach, Wellington, Loxahatchee, Palm Beach, Palm Beach Gardens, Lake Worth, Boynton Beach, Delray Beach, Jupiter and Boca Raton. From our families to yours, we wish you a very happy, healthy and safe holiday season!

 

Contact us today by calling us at (561) 790-0884, visiting our website at HTTP://WWW.PRINTITPLUS.COM or by emailing us at info@printitplus.com. We look forward to helping you CREATE INFINITE POSSIBILITIES this holiday season!

Outsourcing Employee Training – When does it make Sense?

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When you first started your company, you likely had some vision of what the customer experience would look like. Depending on your market, it could have looked something like the highly polished Front Desk staff of New York’s Plaza Hotel, or maybe the sarcastically surly wait staff of San Diego’s Dick’s Last Resort. Whatever the market, you definitely wanted to create a distinctive customer experience.

Fast-forward a few years… You’re standing off to the side of your restaurant/coffee bar/bookstore/clothing boutique and you realize, despite your best efforts at conveying your vision, your staff is just not “getting it.” If that’s the case and you want to distinguish your establishment, it may be time to bring in some training experts.

The big question is this: What makes more sense for your business – doing your training in-house or outsourcing your employee training?

Market Placement and Reach

Your decision on whether to insource or outsource your employee training is typically impacted by how many people you need to have trained. Is it a set number of people at exact intervals? Many businesses can take advantage of on-demand training to reduce costs and ensure your employees are trained quickly and properly by having an external provider handle the training function.

Additionally, if you have trainees located in geographically diverse locations, a vendor can easily take a classroom-learning module and create web-based training. This can be hosted in-house or remotely, depending upon your business needs.

Outsourcing Training May Cost Less

If you have full-time employees that are specifically dedicated to training your staff, it can be a costly endeavor. Many small and mid-sized companies just don’t have the monetary resources to dedicate man-hours to development, design, implementation, and evaluation of training for their employees. There’s also the management and tracking of these functions to think about.

Instead of hiring one or two employees dedicated solely to training, it may make more economic sense to use an outside organization to send your employees to before you let them loose with customers.

Risk Reduction

Training your employees is not just about creating that distinctive customer experience. You also want to ensure that your employees have the proper tools to do the job efficiently and safely. Think of training as a way to safeguard your business and reduce the risk of injury, loss, and (gasp!) lawsuits.

There are a host of web-based training programs out there addressing topics like proper money handling, OSHA safety, and dealing with difficult clients.

Access to Expertise

Training takes a specialized skill set. Vendors that specialize in training have the ability to create customizable training systems at a fraction of the cost of having them built in-house. The individuals that design, develop, and implement training are professionals that know how to transfer knowledge to a wide variety of learners.

The bottom line here is that these outside vendors are in the business of training. In-house training is hard to beat if you have the financial means and the ability to keep a steady stream of projects in the pipeline. However, if this is not the case, it may make sense to look to outside options for excellent employee training. However you choose to train your employees, taking the time to ensure your employees know their jobs well will mean your customers will thank you!


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Print It Plus has so much to offer. Find Out What You Have Been Missing.

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When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

Customer needs analysis concept. Businessman analyze customers needs.

Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as an authority on a particular topic. You may also want to help inform your target audience about the product in question. One of the most important marketing goals that far too many people overlook until it’s too late, however, is consumer education. When it comes to your objectives, consumer education must ALWAYS be a top priority for a number of key reasons.

The Benefits of the Consumer Education Push

For marketers themselves, an increased emphasis on consumer education brings with it a host of different benefits that can’t be ignored. For starters, it allows you to take a deeper level of control over the narrative that you’re trying to tell than ever before. You’re essentially reframing the information that consumers are actively looking for in a much more positive way. Instead of making a declarative statement with your campaign like, “Here are all of the amazing and incredible features that my product or service has,” you get to instead take a decidedly less sales-oriented approach and offer advice like, “Here are the problems you have, here is why you have them, and here is how my product or service is the answer you’ve been looking for.”

Perhaps the biggest benefit of all to taking a consumer education approach to marketing, however, is that you’re no longer trying to convince your customers that your product or service is necessary. Instead, you get to essentially PROVE that it’s necessary and let your customer base come to the same conclusion on their own. This helps to deepen the sense of confidence that consumers get from your company, which almost always leads to loyalty sooner rather than later.

Transforming the Landscape

Another key thing to keep in mind about making consumer education one of your core marketing objectives has to do with the subtle ways in which you change the relationship between company and customer. With consumer education, marketing is no longer a passive approach. Instead, it’s decidedly active – consumers are no longer HEARING about your product or READING about it, they’re LEARNING about it. They’re engaged with your materials in a whole new way. It officially transforms the marketing experience into a two-way street by way of empowerment. Consumers will WANT to keep learning about what you have to say and what you have to offer, helping to increase penetration rates at the same time. The more satisfied with the marketing experience a consumer is, the more confident they ultimately are with the ways in which they spend your money. If you can turn the tide of the conversation in your direction through consumer education, you’re looking at a powerful opportunity that you can no longer afford to ignore.

These are just a few of the reasons why consumer education NEEDS to be one of your marketing goals at all times. Not only does it bring with it the added benefit of affecting consumer behavior in a positive way, but it also helps establish you and your organization as the authority on a particular topic that people are actively looking for.


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Social Media: American Idol for Small Businesses?

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For thirteen years, American Idol has entertained the country by bringing would-be singers to the center stage and giving them a fair shot at becoming the superstars they believe they can be. Countless people have auditioned before a panel of very strict judges. Out of the masses, one singer rises to the top to win each season. It’s from this show that popular stars such as Kelly Clarkson and Carrie Underwood have found their way to fame.

For most of these stars, American Idol really changed the game. Without the nationwide audience and opportunity to get in front of the camera, many would have struggled to find their “big break.”

Most businesses can relate to this mentality. In the past, small businesses struggled to get their brands and names known within their community. The idea of finding a nationwide platform remained a pipe dream for the vast majority of companies. But just as American Idol has provided a new avenue for struggling singers, social media has changed the landscape for small businesses, too.

Social Media: A “Star” is Born

Social media offers small businesses the exposure they need to break out and become “stars” in their own right. With the rise of ecommerce, many companies can now do business with people thousands of miles away. Through Facebook pages, Twitter accounts, Google+, and the rest of the common social media channels available to them, these businesses are getting their message out and building relationships with potential customers across the globe.

Learning the Ropes

Unfortunately, not every company that sets out on their journey is going to make it to the top. The singers who audition for American Idol cannot just walk up to the judges and tell them, “Hi, I’m a fantastic singer. All my friends say so. You need to give me a ticket to the next round.” Similarly, small businesses cannot just sign up for social media and expect customers to come pouring in to use their services. In both cases, people must sell their talents. The singers must prove to the judges that they have the skills needed to compete on the nationwide scale, and businesses must prove the same to their potential customers.

Rolling With the Punches

One of the factors that made American Idol so popular was the extremely harsh criticism that Simon Cowell famously dished out to nearly every competitor. Many people noted that while his words might even be described as cruel, they were rarely untrue. He said what many people thought but were too kind to say. It was the responsibility of each competitor, especially those who received his critique but remained on the show, to take what he said and learn from it before they sang again.

Many small businesses have quickly discovered that in social media few people feel much inhibition in making their opinions known. And some of those critiques would even make Simon Cowell blush. Learning how to respond to such criticism is an important skill to master. A key part of that response is deciding what feedback to take to heart and then making the changes needed to better serve customers.

Social media has given small businesses across the country the opportunity to reach clients in an unprecedented way. No longer are they confined to their local market, with distant hopes of one day striking it big. Just as American Idol has provided singers with a new way to showcase their talents, social media has done the same for companies looking to grow their customer base. Understanding how to take advantage of this opportunity and learn from it can make all the difference.


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Why Continuing Education is the Key to Career Advancement in More Ways Than One

Print It Plus Continuing Education
When many people reach a career milestone – be it getting a job with that great new company or even starting their own business – they often leave the concept of education behind. After all, they’ve already had a huge amount of schooling up to this point and they’ve succeeded in accomplishing what they set out to, so it probably isn’t even necessary anymore, right?

Wrong.

Career advancement is a journey that never ends and continuing education is one of the single, best ways to make this road the easiest one of you’ve ever traveled.

The Key to the Future Rests in the Present

Even if you’re completely satisfied with your current position and can’t imagine ever wanting to go someplace else, continuing education is still valuable for a number of different reasons. Think about your long-term career goals. Where do you see yourself in a year? In five years? In ten? Even though you’re satisfied today, there will still likely come a day where you begin looking for a change or what a little something “extra” out of your current situation. Continuing education not only makes it easier to ask for a raise within your current position, but it also makes you more attractive if the time comes where a management position opens up within your business that you might want to pursue.

Many experts agree that when hiring managers start to look at internal candidates for a new position, they actually grade on a tougher scale than if they were looking to fill a position from outside the company. At this point, a simple history of “hard work” and “dedication” isn’t necessarily going to cut it – their expectations are higher than that. They KNOW you’re a hard worker – it’s why you still have a job. A history of regular, continuing education says that you’ve taken your dedication to a new level and that you’re not only ready for new responsibilities, but you have the ethic and the skills to back up that claim.

It’s All About Perspective

The late, great comedian Garry Shandling was a firm believer in the idea that the minute you stop working to improve yourself either personally or professionally, it’s all over. He was the type of person who believed that his work was never done. There was ALWAYS something he could learn and ALWAYS some way he could improve the quality of the product he was putting out into the world. He deeply stood by these ideals, even though by any objective standard he perfected not only the sitcom but also the comedy television format with his HBO series (and he had the dozens of Emmy nominations to back that up). Yet still, it wasn’t enough.

Just like Shandling, the moment you feel you’ve learned it all and the moment you feel like you’ve reached the point where you can’t get better, you’ve lost a game that you never really understood in the first place.

This simple idea is perhaps the most important reason why continuing education is the key to career advancement, regardless of the type of industry you’re working in. It forces you to think about ways that you could be doing better and about the shortcomings in your daily life that you need to address. It keeps you moving forward, but it keeps you grounded at the same time. Continuing education doesn’t just make you a better employee on paper because you get to add a new certification or qualification to your resume – it makes you a better person, period.


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A Personal Touch Makes a Difference

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Marketing is becoming increasingly personalized with the technology available to create templates for customization. More companies are looking for ways to personalize schwag, brochures, and online communications. It is easy to understand why customers love personalization because it means that they are getting noticed, and they can see their name in print or graphics.

Why is Personalization Popular?

While online and digital personalization is easy to implement with current technology and Print It Plus, it can also be used for face-to-face marketing. What is interesting is that people are willing to wait for items that are personalized for them. Personalizing communications are the first step in communicating and engaging with the customer. Companies such as Zazzle are making profits printing customized items using pre-configured templates that customers can fill in before they print. Personalization is the result of researching data and getting to know your customer. You can tailor projects and styles towards your customer after finding out what they want.

Often we like to think that items are personalized for us. Personalization reduces the appearance of information overload and helps us to think we are in control. We tend to focus our selective attention on items that are personalized for us from emails to clothing. When someone says your name, you focus attention on that person.

Personalization in the Non-Digital World

Beyond the electronic versions of personalization, you can see this trend on products in the marketplace. Snickers Bars have wrappers with tags such as confused and ornery; Coke cans are being printed with people’s names, and children’s clothing often has names imprinted. These products evoke an emotional reaction in buyers leading to repeat business and customer loyalty. Printers have a unique niche in this marketing avenue since they have been personalizing products for a long time.

Finding the Point of ROI

The point of personalization is to make a relevant connection with a customer. Then you can leverage the connection to drive more business.

Contact Print It Plus to find more ways to increase your business with personalization. Our experts have been working with personalization software and hardware for over a decade. We know how to get results!!

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Busy is a State of Mind; How to Stay Productive When You’re the Boss

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From a certain perspective, employees have it relatively easy. They don’t have a choice regarding what type of work they’re doing or when they’re doing it. Productivity is dictated not only by the company they work for but by the people they answer to. If they don’t have a spark of creative inspiration on their way to work one morning, that’s just too bad – the work needs to be done no matter what. This can be incredibly motivating from a certain perspective.

When you’re the boss, however, you aren’t quite so lucky.

When you’re the person in charge of steering the ship, there WILL be mornings where you don’t feel as creative as you need to be. There will be days where being productive seems impossible, regardless of how hard you try. If you want to be able to stay as creative and as productive as possible, even when you don’t have to answer to anybody but yourself, there are a few key things you’ll want to keep in mind.

It’s All About Momentum

Staying productive when you’re the boss may require you to think about things a bit differently from how you’re used to. One of the most valuable assets that you have on your side will be momentum, but unfortunately, that driving force isn’t just going to create itself.

Say you have a big task ahead of you that needs to be completed by a specified date. When you look at it as a single goal, it can understandably seem insurmountable – particularly if you have nobody to answer to but yourself. However, if you were to break it down into a number of smaller, more straightforward tasks, suddenly you’re building the type of momentum that will carry you far.

Start by making a list of all the more minor things you need to accomplish that will eventually add up to your singular large goal. It’s important that you don’t try to keep a record of this in your head – write it down on a piece of paper or in a word document on your computer. Doing so will help you visualize both what needs to be done, and the forward progress that you’re making. Turn every task less into something that needs to be done and more into a single problem that you need to solve. As you do, physically check each item off the list. The benefit of this method is that you can SEE how much you’re accomplishing, even if you haven’t technically completed that one larger goal yet. Every time you cross off another task, you’re building a little bit of momentum that will drive you forward to the next waypoint. Before you know it, all of those small individual items that seem insignificant by themselves will add up to the proverbial end zone that you were working towards in the first place. You’re not doing any more or less work – you’re just shifting the way you think about the task at hand when you don’t have anyone to look to for motivation other than yourself.

Slow and Steady Wins the Race

Creativity is the same way. Instead of looking at something as a single, big task to be completed, be it a piece of creative material or a catchy new slogan for your business, look at it as a series of small puzzles to be solved. Visualize the amount of work to be done and the amount of progress you’ve made thus far. Before you know it your creative problem will be solved, even if you weren’t necessarily feeling creative yourself along the way.

For those days where creativity seems fruitless and remaining productive seems all but impossible, remember a very mere fact of the business world that you’ve likely forgotten. Even though you’re the boss, you DO have someone that you’re answering to, the client. Put yourself in the mindset of one of your employees – what would you tell them if they were supposed to turn in that big project but didn’t because they just weren’t “feeling creative enough”? You’d say “too bad – it’s too important, it needs to be done.” Because the work IS too important and it DOES need to be done. As the boss, it isn’t so much that you’re answering to someone (in this case, the client), but more that someone genuinely depends on you. It’s your job not to let them down in any way possible.

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The Power of Leadership: Bringing Out the Best From Introverted Employees

Young woman hiding in a carton box

Young woman hiding in a carton box

As a business leader, one of the core requirements of your job is to make sure that you’re bringing out the absolute best in your team at all times. Every employee working under you not only needs to excel on their own terms but must also be contributing towards the larger whole at the same time. Having quiet, introverted employees can certainly make this difficult, but therein lies the challenge. If you want to use your leadership skills to bring out the best from your introverted employees, you’ll certainly want to keep a few key things in mind.

Work on Your Pace

One of the biggest mistakes you can make in terms of dealing with introverted employees is trying to force them to adapt to the way you like to work. Introverted employees typically don’t like fast-paced, high-stress situations. They need time to think, to plan, and to ultimately prepare for the task ahead. Part of the way you can help bring out the best in these employees involves embracing this idea wherever possible.

Say you’ve got a big meeting coming up and you know that an introverted employee will need to contribute as much as possible. Instead of springing this on them at the last minute, let them know as soon as possible. Give them time to get their thoughts straight and make sure you give them a clear, actionable agenda to work from. If you allow them to build up to the meeting, you’ll find that they’ll be much more engaged than you probably thought they would.

Acknowledge Accomplishments

One of the most important things to keep in mind about introverted employees is that they will rarely, if ever, take outward pride in their own accomplishments. They typically don’t like attention, even if it’s positive, which means that a lot of the hard work they’ve been doing will likely go unnoticed. As a result, it becomes your job to take pride in those accomplishments for them. If an introverted employee absolutely nails a project, make sure everyone on the team knows it. Make the announcement on their behalf, allowing them to feel great while embracing their personality at the same time. Just make sure you spread the love – all team member accomplishments should be acknowledged equally, both for introverts, extroverts, and everyone in between.

Use Technology to Your Advantage

Another factor to consider about introverted employees ultimately comes down to communication. An introvert doesn’t necessarily like to keep in constant contact either in person or by phone, but luckily, technology has made it easier than ever to adapt to this idea. Utilize virtual communication for projects when possible, either via text messages to your team or instant messaging conversations, e-mail threads and more. This will allow your introverted employees to not only contribute to a larger project but to do so in an environment they feel the most comfortable in.

These are just a few of the ways you can bring out the best from your introverted employees all day, every day. Remember that just because someone is quiet and prefers to work in a solitary environment does NOT mean that they aren’t contributing. In the same way, a loud, boisterous attitude doesn’t make someone a good employee either. Your primary goal is to strike a balance. You need to provide ALL employees, regardless of their personality type, exactly what they need to thrive.

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